The Design Museum

High Street shop opening and launch for brand new location of The Design Museum for their first design destination store on Kensington High Street.


The Brief
To create a style and visual merchandising strategy for this new curated shop space. I worked closely with the museum’s retail team to create storytelling, impact and displays that reflected the design products on offer.


Architect John Pawson. Shop fit Vitra.

“Jo brought her expertise in store visual merchandising to create two different, authoritative, curated shops for the new Design Museum retail spaces. The team were able to interpret our visual merchandising strategy and worked collaboratively with our retail team whilst deploying their cheerful and flexible approach to dressing shops during building works.”

Rebecca Hossain – Head of Retail at The Design Museum

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