Welcome to the creative studio of Jo Armitage, bringing brands to life through thoughtful design, engaging retail spaces, bold brand activations and commercial interiors.
With over 20 years of experience, Jo is an expert in creating immersive spaces that build connection and community. Jo partners with brands – big and small – to design environments that engage audiences and elevate the brand experience.
Her retail consultancy helps businesses refine shop design, visual merchandising, and display strategy, striking the right balance between creativity and commercial impact. Jo creates with purpose, using thoughtful, sustainable design solutions that stand out while minimising environmental impact.
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“I love working with Jo. She not only has insight and vision, she is able to transform any space with ease and a personable approach. She understands what we are seeking to achieve, and she then integrates that within a design that is creative and contemporary.”
Jay Blades, MBE
Jay & Co
“Jo brought her expertise in store visual merchandising to create two different, authoritative, curated shops for the new Design Museum retail spaces.”
Rebecca Hossain, Head of Retail
The Design Museum
“I have to say working with Jo is a total dream. The GIANT gallery shop would be nothing without her. You’ll never find someone with that creative sense, commercial savvy and ability to pull off the unimaginable with such a great attitude. Do yourself a favour and hire her now. You’ll look great and your project will just work.”
Stuart Semple, Artist & Founder
Giant Gallery
Get in touch with any new projects, collaborations or ideas.