The Design Museum
Atrium shop opening and launch for brand new location of The Design Museum for their first design destination store on Kensington High Street. ‘Located in London, the world's leading museum devoted to contemporary design in every form.’
To create a style and visual merchandising strategy for this new curated shop space. I worked closely with the museum's retail team to create storytelling, impact and displays that reflected the design products on offer.
Architect John Pawson. Shop fit Vitra.
The Design Museum houses two curated design lead shops, the Atrium shop is inside the museum and showcases products from exhibitions but also design classics from well known and new designers alike. This project was for the opening and launch of the brand new location on Kensington High Street.
“Jo brought her expertise in store visual merchandising to create two different, authoritative, curated shops for the new Design Museum retail spaces. The team were able to interpret our visual merchandising strategy and worked collaboratively with our retail team whilst deploying their cheerful and flexible approach to dressing shops during building works.”
Rebecca Hossain – Head of Retail at The Design Museum