B&Q
B&Q have a huge 227k following on YouTube with viewers gaining useful DIY and interiors insights watching their ongoing ‘How To’ series of videos showing how to do various jobs around their homes and gardens.
The Brief
Mambo Media and the in house B & Q video team asked me to create a series home ‘corners’ to create more useful spaces within our homes. The briefed me on three ideas – Pet Corner, Hobby Corner and Reading Corner.
I came up with an interior style guide for each theme, created a mood board, a set design and a props list. The ideas have to be attainable and easy to do, using lots of B&Q products. The brief is to also showcase their full range of interiors accessories as well as DIY tools and materials.
How to create a book nook
For this cosy corner I needed to make the space feel warm and snug. I chose a dark colour scheme and added low lighting to make it feel really inviting. A large armchair with side tables, a reading lamp and lots of book storage. Soft furnishings like rugs, blankets and cushions add in a comfy feeling. We used candles and a cup of tea to make it really feel like home.
How to create a pet corner
This corner needed to practical, hygienic but also welcoming. I designed this colour scheme to be monochrome – a black and white corner under the stairs. I chose a patterned vinyl flooring that was easy to clean, but added an interesting base.
Wall were painted black and white (easy for pet dirt) and lots of storage was added for all the pet stuff. I made a collection of pet prints I designed to create a fun wall feature. We also created a cat scratching post with some B&Q products as an extra ‘how to’ DIY fun element to the video.
How to create a hobby corner
This brief needed to be fun and creative with lots of storage solutions in the set design. I split the colour scheme so it was two tones of grey, with vibrant yellow as an accent. The darker grey at the bottom to create a dimension to the corner.
I used lots of storage cupboards and wall hooks to keep everything neat. This video had a crazy amount of craft props to sort through! We told the story of a crafty person making cushions, with a sewing machine and fabric samples. Lots of extra B&Q products were added to set the scene.
“Whenever we need a stylist, Jo is always our first choice. She has a wealth of experience, full of ideas across a wide range of styles, gives clear style guides, very skilled and proactive on set and has an infectious energy to help any filming project.”
Ed Wilson – Creative Director at Mambo Media
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