Jay & Co
First ever shop space and showroom for Jay Blades furniture brand Jay & Co. New shop opening and launch on Poole High Street.
The Brief
I was asked by Jay and his team to design the window graphics and internal messaging for the showroom. I also styled the shop space and window display with new pieces from the restored furniture collection.
I added a strip of neon red on the right side of the window, to reflect Jay’s signature style with a flash of neon paint, a button or a seam detail on the interior pieces.
The shop opening had hundreds of people visiting, has sold many pieces and has gone on to features on ITVS show This Morning.
“I love working with Jo. She not only has insight and vision, she is able to transform any space with ease and a personable approach. She understands what we are seeking to achieve, and she then integrates that within a design that is creative and contemporary”
Jay Blades, MBE – Founder at Jay & Co
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