After graduating from the Arts University Bournemouth in 2001, I jumped into the retail industry as a designer and sign writer for Lush. There I spent over half a decade running the UK design team as well as leading VM strategy and window displays, across the brand’s network of UK and European stores.
From this, I became designer and brand guardian for Lush’s global team. I opened shops, advised and collaborated with international design teams and business owners in over twenty countries worldwide.
Using this diverse experience, I left Lush to become partner and creative director of my own small creative services studio. We successfully delivered many creative projects over 8 years. For the past 3 years I have been a freelance consultant, working with a range of established and independent clients, primarily within the fields of retail and interiors.
Over my 20 years experience, I have helped establish new brands, worked with high street shops, organisations, galleries and museums. I can coherently and successfully troubleshoot for brands and independent shops by analysing where they may be missing potential sales opportunities with in-store displays, windows and campaigns.
Visual communications are well, always visual.