London Made Me
1 Shop. 14 London creatives. 4 weeks to launch a unique retail experience.
London Made Me was ‘not another pop-up shop’, is a creative retail accelerator on a mission to tackle empty units on our high streets and support creative businesses at the same time. This pilot project saw 14 selected London-based creative businesses come together in an intensive four-week programme to learn, build and trade their own collective shop experience on London’s iconic Regent Street. The programme aims to inspire, tool-up and empower the city’s most exciting creatives to ultimately launch their own curated spaces and help transform our high streets.
To design a new brand – London Made Me – for The Mayor of London’s creative enterprise zone.
To design and produce an impactful window display to attract footfall and visitors
To develop a shop layout with 14 different brands and businesses in one open plan shop space.
To coach and support 14 creatives in their new shop space and create eye catching displays.
Zero waste shop fit out – with all units made from two sheets of birch plywood with offcuts used in the shop as shelving.
The logo and simple two colour way. A coral red to warm up the industrial shop space and be noticeable from a distance when used in the window.
Original shapes cut and designed by creatives as part the of course to create a unique brand pattern for their shop. This was used as a wall pattern, and in the window to make it more impactful from the street.
I developed this pilot with project director Alice Mayor, working together to create a brand new retail accelerator course, and a successful pop up shop in the heart of London’s shopping district.
As Creative Director of the project I steered 14 creatives in the right direction with their shop displays bringing with me 20+ years of experience in retail design, window displays and VM expertise to create a brand, design a space and collaborate to make a unique high street and community space. After a week of classroom activities and talks from the best industry experts the creatives worked on the fast-paced shop fit and got hands on building the shop in 5 days!