Jo Armitage – Creative Consultant

Art director, designer and retail consultant.

Since graduating from the Arts University Bournemouth in 2001, Jo jumped into the creative industry, and travelled the world gaining much experience. Jo has helped establish new brands, worked with high street shops, organisations, galleries and museums. Jo also troubleshoots for brands and independent shops, by analysing where they may be missing potential sales opportunities with in-store displays, windows and campaigns - visual communications are well, always visual.

Jo is a natural, skilful communicator - lending this language to a variety of creative briefs. As well as consulting, Jo embarks on event curation for brands, designing and styling spaces.

Each project is approached with enthusiasm, innovation and a keen eye for detail. Jo can work within existing spaces, or create new ones. As an award winning window designer, Jo has a successful track record, with her recent project styling the Design Museum shops gaining much exposure online and in print, featuring in Design Milk, Design Week, The Sunday Times and Dezeen.


Art direction
Retail design
Visual merchandising
Project management
Window display
Styling and prop sourcing
Event and exhibition - design and styling


The Design Museum
We Built This City
Battersea Power Station
The Vinyl Factory
The Store X - 180 The Strand
Seventa Events

If you are interested in Jo’s multi-disciplinary services, don’t hesitate to get in touch to discuss collaborating or if you would like to enquire about retail troubleshooting retail packages, please get in touch for more info: hello@joarmitage.co.uk

Jo is also part of The Mindful Makers, based in London.

When a creative brief requires more heads than one, Jo is part of a collective of mindful makers and creators, delivering sustainable solutions for conscious brands and organisations.

If you have a project that requires an ethical approach and a more sustainable delivery, please get in touch to ask more about what The Mindful Makers can do jo@themindfulmakers.co.uk